AppsVu crossed 100,000 queries a few days back and it’s time to look at some interesting numbers around the querying and filtering habits of Android users. 

Below you can see the 5 most popular queries (normalized so that the most popular query, “games”, is 100):

You can see that the falloff of the power-law head is quite steep. This jives with the really long tail, with several hundred unusual queries that have been searched only a single time. 

Also interesting is that the number of queries for [facebook] is about double that of queries for [twitter]. 

AppsVu offers the ability to filter any query so that only free or paid apps or shown. 

Of all the queries that were filtered either by Free or Paid (there are other filtering options), Paid filtering only accounted for about 9% of the number of times the Free filter was used:

This really underscores the need for Android developers to offer a Lite version of paid apps. The discoverability is much, much higher for free apps. 

7% of visitors used the free filter, vs. less than 1% enabling the paid filter.